Your AI Business Analyst, On Demand

It works best when you ask decision-focused questions, not vague “what’s going on?” questions.

Think of it like talking to a business analyst who already knows your data.

What the mySmartly Bot Is Best At

The bot is optimized to:

• Explain recommendations in your Decision Feed
• Analyze performance trends across connected tools
• Compare options and tradeoffs
• Help you decide what to do next
• Clarify risks before you act

It does not replace strategy meetings or magically predict the future.

It helps you make informed, defensible decisions based on your data.

The Best Questions to Ask mySmartly

Questions About Recommendations

Examples:

• “Why are you recommending I increase my ad budget?”
• “What data led to this decision?”
• “What happens if I don’t take this action?”
• “What’s the risk of approving this recommendation?”
• “Is this a short-term or long-term opportunity?”

“What Should I Do Next?” Questions

Examples:

• “What should I focus on today?”
• “Which action will have the biggest impact this week?”
• “What’s the fastest way to improve profit right now?”
• “Where am I losing money?”

Performance & Trend Questions

Examples:

• “How is my ad performance trending over the last 30 days?”
• “Is my cost per acquisition improving or getting worse?”
• “Which campaigns are underperforming?”
• “Are conversions keeping up with spend?”

Comparison & Scenario Questions

Examples:

• “Should I increase budget on Google or Instagram?”
• “Which campaign is more efficient right now?”
• “What’s the difference between Campaign A and Campaign B?”
• “If I reduce spend, where should it come from?”

Risk & Confidence Questions

Examples:

• “How confident is this recommendation?”
• “What could go wrong if I do this?”
• “Has this worked for me before?”
• “Is this recommendation seasonal or structural?”

Questions to Avoid (or Reframe)

Instead of:

• ❌ “How is my business doing?”

Ask:

• ✅ “What’s the biggest issue affecting revenue right now?”

Instead of:

• ❌ “What should my strategy be?”

Ask:

• ✅ “What’s the most impactful action I can take this week?”

How the Bot Thinks

The mySmartly bot:

• Uses your connected data
• Relies on historical patterns and trends
• Explains recommendations with evidence
• Estimates impact, not guarantees outcomes

Pro Tip: Use the Bot After Each Recommendation

1. Open your Decision Feed
2. Click “Review” on a recommendation
3. Ask the bot:

• “Explain this in simple terms”
• “What are my alternatives?”
• “What happens if I delay this?

The mySmartly bot works best when you treat it like:

A smart business analyst who already knows your numbers, and is waiting for the right question.